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Orasi: A Case Study of a Family-Healthcare Major

"How do you prevent compromising on all that a big hospital provides, while still maintaining the low cost and convenience of a private family-practice? Orasi Analytics helped make it easier here!"

Meet the Healthcare Enterprise

We are passionate about helping organizations with the power of data visualization. So, we were excited when we sat around the table to discuss the possibilities of Revenue Optimization for Eagles Landing Family Practice (ELFP). EFLP is a unique primary care provider in Atlanta. It has a stronghold in the healthcare space of the region. It combines the weight and scale of big healthcare service but underlines these services with a personal touch and convenience of a family practice. What struck us the most was that this healthcare provider saw itself as a partner in a person’s health journey. It wanted to empower people with same-day appointments, in-house facilities and check-ups, along with extended hours 7-day week. Clearly, ELFP was pursuing a great goal, but did they have the data, tools, and technology to empower the people who cared so deeply for their patients? We encouraged ELFP to dig a little deeper and discuss more about their struggles and ambitions.

Challenges and Problem, the Diagnosis

After a long conversation, we immediately knew that the practice needed the ability to better see and understand their data. They needed to be able to make timely decisions that would more accurately support their drive to keep up with promises of same-day appointments and neighborhood convenience, without compromising on affordability, comprehensiveness, and the prompt nature of these services. The solutions used by other hospitals and care-centers simply would not do and could not be blindly slapped on to accommodate this unique set of concerns. The doctors and staff of ELFP needed the ability and simplicity to see and interpret data on-the-fly. They needed an uncomplicated system of support that would also cater to their diverse user groups, which includes men and women patients of all ages along with their professional community of colleagues and partners.

We gave an easy break-down to the executives:

  1. Stop taking data for granted. That’s where you will drill into the most amazing answers for your patients without wasting precious time.
  2. Start putting data into the right buckets. Start simplifying it.
  3. Train your doctors and professionals to leverage the power of well-visualized data. They need to save their time and energy for serving the patients instead of untangling data knots. That’s not their job. It never was.
  4. Envision a system that is intuitive and quick across the patient journey – from the moment a patient comes in or calls ELFP – all across their life-long care appointments. You do not have to remember the details or spend time looking for them if you have smart, easy to read dashboards that contain all of the information you need to quickly make your decisions.

The Orasi X-Ray

The executives leaned in and liked what we were suggesting. It resonated with them: the idea of data as an assistant so they could better serve their patients as partners. Then we led them into a blueprint of ‘how’ this vision can come to life.

  • The Orasi Analytics team designed a detailed ‘Provider opportunity dashboard system’. The idea was that the system would create real-time alerts whenever a patient came in for a sick visit if they were due for any additional tests or consultation.
  • The dashboard would show a complete breakdown of the patient’s problem-list during the Encounter and measure whether the Provider needed to order additional labs or service that the patient needed.
  • It would also track how effective each Provider and facility are at recognizing that patients needed these additional services, and whether or not they were ordered, to help identify areas for improvement.

The team began putting the pieces together. It shaped the dashboard according to the key benefits and goals that a doctor or staff member would need during various patient interactions. It also added operational dashboards for the staff – managing resources across facilities, mitigating over time, and managing raises. It further built a series of models to predict if an insurer will pay on a specific CPT code, when they’re likely to do it, and how much they’ll pay if they do. 

Salient Benefits: Vitamin Data

The dashboards worked their wonders from the very first day.

  • The staff at ELFP was now able to track patient volume and average encounter value without missing time or insights. It could also categorize them as per the Provider and Facility over time.
  • These dashboards also showed the value a Provider brings per hour- and why. For example, if the patient volume is low (seeing 1 – 1.5 patients per hour), but the Provider is extremely thorough, the revenue from that Encounter may be several times higher than that of another Provider who sees more patients. Also, the patient would be more likely to report higher levels of satisfaction with the Provider and the practice.
  • When a patient came in for a sick visit and was due for a physical, it alerted the Provider.
    It doubled the value of an Encounter, and it turned into a profit for the practice.
    It was simultaneously improving the patient’s health.
  • The insurer prediction part was a parallel booster on its own. This allowed them to forecast profits and revenue.
  • It also informed ELFP when they should sell their debt, no longer spending time and resources pursuing it, and at what price.

Key Takeaways: The perfect prescription for patient satisfaction

When we met the ELFP team again, they informed us that they were happy to have invested in just the right pill at the right time. The ability to track patient volume and Encounter value was a direct element in elevating the efficiency and patient-doctor engagement levels of the practice’s professionals. This was vital as same-day appointments and accessible service were key promises of the practice and helped it to stand out from others. Having the data and critical journey-points of a patient handy changed the confidence of its doctors. They were now actually partners in the health journey because they had the precise information at the exact minute they wanted it. Apart from increasing revenues, this tool helped the practice to achieve an essential goal: patient satisfaction. The personal touch of a family-practice was no longer a dream for this large scale healthcare provider and quick access to well-visualized data made it all possible for Eagles Landing Family Practice.